Here's a little recap of an article i came across at work while i was bored and doing nothing (typical). You know I'm bouts my paper so yous know I reads my Business Weeks and stocks and stuff.
As you know, craft beer is one of the best things life has to offer. Unfortunately most people drink shit beer. Domestics, light beers, coors light, it kills me to type those words. On the bright side, the most recent sales figures for craft beer are showing a change. The overall sales volume for the U.S. beer industry dropped 2.7% in 2010 while the sales volume of craft beer increased by 9%. For all you remedial people out there: THIS IS A GOOD THING. It means craft beer is catching on and as craft beer becomes more popular it will result in more widespread availability, lower prices, and new breweries. People have begun to develop a taste for quality beer and we have seen the emergence of a craft beer culture in the US (hence this blog). All of this has taken place during the "toughest US beer market in decades", according to the CEO of Molson Coors. Boston Beer, maker of Sam Adams (considered a craft beer), reported a 39.5% year-to-date increase in stock price. For a shitty brewed beer those numbers are very promising. Imagine what a good craft brewery could do with all those resources at hand. We could see craft beer going from 7% of the market (current %) to 15% or maybe even 20% over time. So go get drunk for the cause or just because its Tuesday. Whatever you do just make sure you are drinking something craftayyy
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